This morning I got a 5 year “time hop” reminder from Facebook LOL
This was a very awesome passive aggressive email I got from an asshat co-worker just a few days before I quit that shitty IT job.
The co-worker also ensured all management parties were “CC’d” on it.
It reminded me of how much things have changed in just a few short years.
I used to get emails like this from asshole co-workers all the time, some much nastier than this.
It’s the reason I’m always kind to people working in the service industry (unless they deserve otherwise lol)
When I first started in the IT field around 15 years ago I worked for a company called Vonage.
It was a new company that provided phone service to people over their internet connection…
Problem was… back then, 80% of the people they sold their service too had very poor internet that simply couldn’t handle the bandwidth required… but the sales team would LIE… STRAIGHT UP LIE… and tell them it would work for them.
So I spent 8-10 hours per day literally being cursed at and degraded by customers for things that weren’t my fault.
I solely credit working in the IT field which is pretty much a customer service role, for my descent into becoming an anti-social recluse.
A “hikikomori” in Japanese: Hikikomori is a psychological condition which makes people shut themselves off from society, often staying in their houses for months on end.
That’s when I discovered internet marketing and found my first (tiny) success with building a solo ad business.
From there I developed my first product, an e-mail marketing product showing how I did everything and how I sold affiliate offers very easily with automated email sequences…
At the time I even owned that as a domain… thinking back on it, that domain would probably be worth a bit these days.
*Edit: just checked it’s listed for $2,200 haha
I attached a box shot I found in my Google Drive Archive to see how cringe-worthy the graphics I had made were lol.
Looking at the outline of this business model, the framework, and everything else was perfect. This was so many years ago and it’s still a perfectly viable business.
So the question is…
Why didn’t I actually sell it? And why did I close my solo ad business?
Let me address the latter first…
The solo industry as a whole began to disgust me.
At the time, most sellers were the worst of the marketing world. They would lie, cheat, and on some occasions even send bot traffic instead of the clicks people paid for.
I didn’t want to be associated with it. Plus, I came to find out that the two people I learned this from were two of the worst.
Scamming people, not even sending out lead magnets promised to subs for their opt-in info, and many other shady practices.
So I ran.
My product focused on what happens after the optin, converting those freebie seekers into buyers.
I had a pretty solid formula that worked surprisingly well considering this was all solo traffic (which is notorious for being poor).
But… why didn’t I sell it, at all?
At the time I didn’t even know this existed or that it was what I was feeling… here is wikipedia’s explanation:
“Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome or the impostor experience) is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”. Despite external evidence of their competence, those experiencing this phenomenon remain convinced that they are frauds, and do not deserve all they have achieved.
Individuals with impostorism incorrectly attribute their success to luck, or as a result of deceiving others into thinking they are more intelligent than they perceive themselves to be.”
This seems to be a common theme among people doubting themselves and hesitating to move forward with their online businesses.
It most commonly manifests itself as variants of these two questions: “yeah but…” and “what if”.
What if… i dont have any followers, nobody has ever heard of me, it doesn’t work, nobody shows up, what if someone leaves a negative comment, what if…
Yeah but… will i be good enough.
Yeah but…. X is already doing/selling that.
Yeah but… X has an awesome course on that already.
These two questions and their demon spawn are straight up deadly to your success.
I want you to know that as hard as it is, if you can just put these in the back of your mind, ignore them, drown them out, and just push forward… you WILL succeed.
Most of the time WE are the ones standing in our own way.
Matt Gartner is the owner of 3 very successful e-commerce stores that focus heavily on dropshipping, automation, and profit ;)